About Us

Established in 1988, Baby, the Stars Shine Bright is a lolita fashion clothing brand founded by Akinori and Fumiyo Isobe in Tokyo, Japan. The sister brand, Alice and the Pirates, was created in 2004. Currently, our company boasts 14 shops across Japan and a flagship store in San Francisco.


The San Francisco store opened in 2009, and the online store opened in 2013.
We carry items from both Baby, the Stars Shine Bright and Alice and the Pirates.




In a time when one truly felt cute and elegant
like a beautiful princess,
happily dressing up in fancy frills and lace.

Our Lolita designs bear this mindset.

NEW PEOPLE Building 2F
1746 Post Street
San Francisco, CA 94115
(across the street from Benihana) 

(415) 525-8686

THU-MON 12noon ~ 5pm
Event hours may vary.
(Updated 3/18/2024)

Calls and e-mails received outside of normal business hours will be answered the following business day.